The Chief Executive Officer of RobSam Technology, Mr. Samuel Opoku, has called on media practitioners and business leaders in the Western North Region to embrace technology and innovation as the driving forces of regional media transformation.
He made this appeal during the 7th Anniversary and Regional Impact Summit of SefwiNews.com, which focused on the theme “Leading the Western North Regional Media Revolution.”
Mr. Opoku emphasized that the media landscape has evolved beyond traditional reporting, now characterized by speed, accuracy, technology, data, trust, and measurable impact.
He noted that while media growth in Ghana has often centered on major cities, advances in digital tools and innovation have opened new opportunities for regional media empowerment.
He highlighted RobSam Technology’s commitment to building digital solutions that enhance communication, transparency, and audience engagement across industries.
The company has developed platforms and automated systems that enable organizations and media outlets to operate efficiently and extend their reach beyond physical boundaries.
RobSam Technology’s innovations include secure web and mobile systems, as well as payment, ticketing, election, awards, and pageantry platforms designed to support media operations, events, and content monetization.
Mr. Opoku outlined key pillars for driving the Western North media revolution, which include digital-first thinking, the use of technology to promote local content, data transparency to build public trust, and strong collaboration between media, technology firms, and institutions.
He reaffirmed that RobSam Technology, together with its affiliates Value Crest Solutions and Roxxie Engineering Technology, remains dedicated to advancing media digitization, nurturing young innovators, and building scalable platforms to sustain regional growth.
Mr. Opoku concluded by encouraging stakeholders to invest in innovation, empower local talent, and use technology to project the Western North Region as a model of modern, responsible, and technology-driven media in Ghana.
He expressed appreciation to the summit organizers for their recognition and pledged RobSam Technology’s continued leadership in promoting regional media excellence.
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